Psycholinguistics of the suggestion effect in mass media

Alex Kholod (Odessa National Legal Academy, Krivyi Rih, Ukraine) [BIO]

Email: akholod@ukr.net

 

ABSTRACT:

The research focuses on the markers of the suggestion effect in mass media. The goal of the research is to reveal the most frequent markers of suggestion used by journalists of the Ukranian TV channels „ICTV“, „UT 1“, „Nouvyi“, „Era“, „STB“, etc.

The results of our research demonstrate that, while forming a politician’s image, journalists use special verbal and prosodic tools in their speech, notably deliberate pausing, clichés, prolongation of vowels in the middle of the words, etc.

These markers are viewed as psycholinguistic manipulation tools employed by TV image-makers. TV journalists’ and reporters’ verbal behaviour proved to be similar to psychotherapists’ suggestion technique.